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Why innovate when you can throw lots of money at your problems? | Shutterstock

August 13, 2024


Yesterday I mentioned Disney’s Galactic Starcruiser hotel, a Star Wars-themed “experience” that failed spectacularly and closed last year. Coincidentally, the company had over the weekend held its annual D23 event, which is essentially a large convention for ultra Disney fans that the company uses to announce its latest stuff. I never used to pay much, if any, attention to these things, but Mickey now owns many of my favorite films and fictional characters. I think it’s only a matter of time before it owns Nintendo. So nowadays I poke my head in to see what it’s doing with them. 


This year in particular promised to be interesting, because that spaceship hotel imploding was only one of Disney’s headaches last year: Almost all of its big-budget movies flopped, theme park revenue was down, and stories kept coming out about the behind-the-scenes drama over CEO Bob Iger’s abrupt return the previous year. The 100th year of the company was coincidentally one of its most miserable. 


So how does Disney respond? By innovating and trying new things? Downsizing and focusing on quality over quantity? No, of course not. It’s going to spend billions expanding its theme parks and build four new cruise ships. Meanwhile, its upcoming films include live-action remakes of classic animated features and sequels to seemingly every Pixar film ever. Oh, and “Avatar 3,” because I guess they own that now too. 


Well, RTO Insider doesn’t have $60 billion to throw around to bring in business; we’re doing just fine with good old-fashioned journalism.


See you tomorrow! 

Michael Brooks

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