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Well, if that cracker over there is Seabass … | Shutterstock

October 25, 2024


I don’t have a degree in marketing, but I feel as if Pepperidge Farm is going out on a limb with its recent rebranding move. Goldfish, one of the company’s most liked and well-known snacks, has undergone a “limited time” name change and will be known as “Chilean Sea Bass” for the next week or so.


The oddly named cracker will be sold only online in an effort to “reestablish its relevance.” Pepperidge hopes that, along with a new factory that pumps out 1,500 Goldfish per second, will lead to increased sales. 


I do know one thing: I will not be asking my kids if they would like Chilean Sea Bass. Once Goldfish crackers, always Goldfish crackers. 


Now, munch on some of this RTO Insider news.


From everyone at RTO Insider, thanks for reading and enjoy the rest of your day! Also, be sure to check out our latest news from NetZero Insider below! 


Shawn McFarland 

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